Evaluation of Brief

I selected this brief because I knew it would be a challenge and push me to consider how I could apply my illustrations. I started it quite early on in the module and then got a little stuck with it and left it until much later on before I came back to it with more of a focus. I knew I wanted it to be predominantly about a window sticker transfer and that I was only sticking to the two seasons. If I were to do it again however I would like to do a design for every season and in-store promotion for it too. I felt that once the illustration side of it was done it was then just a case of applying what I had to a range of contexts.

Final Presentation Boards

Development Boards

Designs in Context

Final Flyers Photographed

I am reasonably pleased with the way in which the flyers have come out. I wanted to keep them simple on the reverse because the main focus is about the window display design applied on the front. (I was conscious not to make the back too 'busy' so not to compete with the design on the front.) I stuck to the same colour palette of the Autumn and Winter designs to keep consistency.

Flyer Design

Final two flyer fronts.

Reverse development.

Final two back designs. 

As you can see, the flyers didn't originally have much structure to them on the reverse. I was a bit lost with my layout and felt that I was trying to over complicate them by placing images in. This over complicated the flyer and the layout. I played around with the choice in font and whether or not to use colour or stick to just black on white. I knew I wanted a simple, cropped image of the seasonal designs on the front, but had no idea how to work the reverse.

Limited Edition Tote Bag - Context

These are my final two designs for the limited edition Autumn and Winter tote bags. I felt that to produce alternative layouts or artwork for them would be too time consuming and not worth while so after much thought, I felt that simply applying each of the window displays would work well enough. They would be applied to plain canvas bags.